The major recommendations for future research and practice were related to the lack of a distinction between individuals who perceive they are prepared (who are deemed unprepared according to regulatory guidelines) and the possibility they are included with the more than 50% of Americans who are not prepared although they require modification of preparedness behavior while individuals who are not prepared require adoption of preparedness behavior. This study was focused on answering two broad research questions related to why more than 50% of Americans are not prepared for natural disasters before they occur and the factors that prevent them from preparing. Thematic analysis was used to code and analyze the data collected. This study was guided by the theoretical framework of normative risk management decision making. Data was collected through ten open-ended interview questions presented during telephone interviews. The sample for this study was 24 purposively selected Hurricane Sandy survivors in New York and New Jersey who were 25 years of age or older. The goal of this qualitative single-case study was to investigate the problem with more than 50% of Americans admitting they are not prepared for natural disasters before they occur.
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